STO achieving breakthroughs, CEO White tells Building Trades audience
AI Article Summary
Candice White, CEO of Skilled Trades Ontario, announced at the Ontario Building Trades convention that the organization has made a significant breakthrough in attracting potential new apprentices. The key strategy involves leveraging popular platforms like Minecraft and Snapchat as part of the Apprenticeship Pays campaign. This initiative aims to alter the perceptions of students and their parents towards skilled trades.
What This Means for Canadian Contractors
For Canadian builders, this means innovative recruiting methods are becoming essential to attract a new generation of skilled labor. Utilizing digital platforms widely used by younger demographics can help bridge the gap in labor shortages. This approach might inspire similar strategies across other provinces, impacting the future workforce availability and potentially reducing hiring timelines.
