Course aux grands projets nationaux: l’industrie fossile lance une offensive publicitaire
October 28, 2025
4 min read
Journal de Montréal - Actualité
AI Article Summary
The fossil fuel industry in Canada is promoting a pipeline project, aiming to boost social acceptance. As Canada explores 'major national projects', the Alliance Nouvelle Voie consortium highlights the economic benefits of oil sands. Experts critique this strategy, arguing that reliance on fossil fuels poses economic risks. A previous investigation into their marketing practices was closed by the Competition Bureau of Canada.
What This Means for Canadian Contractors
This project demonstrates how alignment with fossil fuels can influence supply chains and financing in the construction sector. For Quebec builders, opposition to these projects may make permit acquisition more challenging. Companies will also need to prepare their teams for future transitions towards renewable energy.
